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NFT: Yuga Labs, the founders of Bored Ape Yacht Club, boosted CryptoPunk sales by 1200% after acquiring the licensing rights

Yuga Labs bought the rights from CryptoPunks and grants Punk owners a full commercial license, sales of this NFT collection on Ethereum immediately exploded by 1200%. Yuga Labs had differentiated itself from its counterpart by including the licensing and commercial use rights to the NFT and returning them to the owner.