Binance launches Four.Meme, a bonding curve system integrated into its Wallet, aiming to compete with Pump.fun and Bonk.fun by directly targeting the world of memecoins.
The project Four.Meme, valued at $368 million, introduces this mechanism: purchased tokens increase in price according to demand, are locked until the end, and can only be resold on the curve.
Binance is late to the game compared to Pump.fun and Bonk.fun, but relies on its firepower and early exposure to certain tokens to attract users.
The giant Binance enters the arena of Pump.fun and Bonk.fun
It’s official: Binance is taking on the memecoin phenomenon by integrating a new bonding curve mechanism directly into its Wallet. The first project to benefit: Four.Meme, an ecosystem valued at $368 million, starting on July 15, 2025.
The goal is clear: to compete head-on with the viral token machines Pump.fun and Bonk.fun, injecting Binance’s firepower. With this initiative, the platform is no longer just observing, it’s going on the offensive.
Mechanism: bonding curve and locked tokens
The principle? Simple on paper, brutal in practice.
Users buy tokens at increasing prices according to demand. The more buyers, the higher the price. But these tokens are non-transferable until the end of the event. No turning back: once purchased, it cannot be canceled. The only way out before the end? Sell on the curve… if there is still demand.
A game of musical chairs where everything relies on timing and available liquidity.
Four.Meme, real-life crash test
So Four.Meme serves as an experimentation ground. Not a trivial project: its valuation is close to $370 million. It will be the first to test this new exclusive sales infrastructure via Binance Wallet.
Unlike traditional listings on Binance or launches on Launchpad, there are no promises of liquidity here, no guaranteed listings. Only the fastest, or the most astute, will emerge unscathed if (or rather when) the market turns.
Pump.fun, Bonk.fun: well-established competitors
Binance is entering the game late.
Since January 2024, Pump.fun has dominated Solana with over 11 million tokens launched and $800 million generated in fees. Its formula is formidable: anyone can create a token, inject immediate liquidity, and ride the buzz.
Meanwhile, Bonk.fun has captured over 55% of new Solana token issuances thanks to a clever system: 50% of collected fees are used to buy back and burn BONK, removing over $500,000 from circulation… every day.
Binance Alpha: between opportunities and alerts
Binance promises early exposure to certain tokens before their appearance on Binance Alpha or DEX. But the warning is clear: extreme volatility, no guarantee, high risk.
In other words: the crypto audience will have to choose between the lure of gain and caution. This mechanism will not forgive greed or slowness.
