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Experience Manchester City like never before with the new augmented reality and avatar experience at playforthecity.com, created by OKX, a world-leading Web3 technology company and Training Kit Partner of Manchester City. Fans can personalize their own digital avatars in Manchester City training kits and pre-match warm-up apparel with OKX branding, which they can then use in over 4,000 games and apps in the metaverse. To mark the kick-off, a hero video featuring top Manchester City players as giant avatars exploring Manchester will be debuted during Manchester City’s home clash with Arsenal.
Multi-Channel Campaign with OKX, Manchester City, and Yahoo
The new experience at playforthecity.com comes with a multi-channel campaign, with Yahoo using its premium content creation team and technology to spread the word to fans. The hero video, which is part of the campaign, showcases Manchester City players as giant avatars and inspires fans to get their own personalized digital avatars in the Manchester City x OKX kit. By sharing their avatars on social media using #playforthecity, fans are also entered into a prize draw for a chance to win epic Man City and OKX prizes.
Haider Rafique, Global Chief Marketing Officer, OKX, said that the metaverse experiences that they have been developing with Manchester City offer a whole world of exciting new opportunities, and your avatar grants you access to these. The campaign is another example of how Manchester City and OKX are delivering on the promise of Web3 to enhance the fan experience and help people get closer to what OKX considers ‘a new way to internet.’
Yahoo Helps to Deliver a Fun, Engaging and Immersive Experience
This exciting campaign is another Metaverse experience brought to fans by OKX and Manchester City. Earlier, they launched a training course with Rúben Dias and a tactical masterclass with İlkay Gündoğan in the OKX Collective metaverse. May will see fans invited into the metaverse for exclusive experiences with Jack Grealish and Alex Greenwood.
The experience was created by Manchester City and OKX in collaboration with Yahoo, which utilised its premium content creation team and technology to spread the word to fans. Josh Partridge, Head of EMEA at Yahoo, said that using Yahoo’s experience in producing premium quality digital content and distributing it at scale directly to the club’s target audience means they can help in forging deeper connections on digital platforms with their fans through new, interactive ways on match day and beyond.
About OKX
OKX is the second biggest global crypto exchange by trading volume and a leading Web3 technology company. OKX aims to supercharge the fan experience with new financial and engagement opportunities, as well as support creators in the Web3 space. As a top partner of English Premier League champions Manchester City FC, OKX works with high-profile brands in other sectors, such as McLaren Formula 1, golfer Ian Poulter, Olympian Scotty James, and F1 driver Daniel Ricciardo. OKX is also the top partner of the Tribeca Festival. Beyond OKX’s exchange, the OKX Wallet is the platform’s latest offering for people looking to explore the world of NFTs and the metaverse while trading GameFi and DeFi tokens. Visit okx.com to learn more about OKX and download the app.
