TMTG Launches Truth.Fi and Plans to Invest $250 Million in Bitcoin ETFs, SMAs, and Traditional Investment Vehicles
Trump Media and Technology Group (TMTG), which is more than 50% controlled by Donald Trump, is venturing into finance with the development of Truth.Fi, a unique fintech brand. After its debut on January 29, Truth.Fi plans to invest up to $250 million in traditional investment vehicles, separately managed accounts (SMA), as well as Bitcoin ETFs and cryptocurrency-related products.
ETFs and SMAs Aligned with ‘America First’ Ideology
TMTG has filed trademark applications for several new investment products, including Truth.Fi Made in America ETF, Truth.Fi Bitcoin Plus ETF, and Truth.Fi U.S. Energy Independence ETF. These funds are designed to offer an alternative to traditional asset managers.
Devin Nunes, CEO and Chairman of TMTG, stated that these products aim to support American energy and manufacturing industries while incorporating Bitcoin strategies. To support this expansion, Yorkville Advisors has been appointed as a registered investment advisor. Charles Schwab, a major asset management player, will also collaborate on the development of SMAs.
Trump Media and Technology Group Wants to Launch a Bitcoin ETF
With the launch of the Truth.Fi Bitcoin Plus ETF, TMTG strengthens its presence in the crypto ecosystem, continuing the momentum initiated by Donald Trump in 2024 when he adopted a pro-Bitcoin stance. According to Eric Balchunas, a senior analyst at Bloomberg, this move comes in the context of the mainstreaming of cryptocurrencies. However, he believes that these new ETFs will have limited capacity to attract assets compared to recently approved SEC Bitcoin Spot ETFs.
Nate Geraci, President of ETF Store, highlights that the intersection between ETFs and crypto is currently one of the most dynamic topics in asset management. This positioning could allow TMTG to capture the interest of conservative investors looking to diversify their portfolios while adhering to the principles of the ‘America First’ program.
Trump’s Growing Influence in Crypto
Donald Trump’s interest in crypto goes beyond Bitcoin ETFs. Since his return to politics, he has signed a presidential decree to explore the creation of a strategic reserve of digital assets.
In addition, the DeFi World Liberty protocol, supported by Trump, actively manages over 90% of its multi-asset treasury, including ETH, WBTC, and other tokens. This project, which raised $254 million before Trump’s inauguration, has been criticized for its funding methods and alleged involvement in token swaps with blockchain protocols.
Between Financial Ambitions and Controversies
Trump’s crypto expansion is not without controversy. Official memecoins featuring Donald and Melania Trump are now accepted for payments on some Trump product websites, raising legal questions. Public Citizen has called on the Department of Justice and the Office of Government Ethics to investigate possible federal violations related to the official launch of the Trump memecoin.
