Trump Media buys $105 million worth of CRO (2% of the total supply) and Crypto.com acquires $50 million in DJT shares, leading to an immediate +25% increase in CRO and +3.5% in DJT stock.
A new entity, Trump Media Group CRO Strategy Inc. (ticker MCGA), aims to accumulate 6.3 billion CRO, financed by $200 million in cash, an additional $220 million, and a $5 billion credit line.
CRO becomes the utility token for Truth Social, integrated into loyalty programs, payments, and staking, turning this partnership into a source of recurring revenue for Trump Media.
Trump and Crypto.com: A Surprising Alliance Shaking up the Market
Trump Media and Crypto.com have just forged a deal that elevates the CRO token to the forefront of the global financial news. The move is simple but explosive: Trump Media commits to purchasing $105 million worth of CRO, about 2% of the token’s total supply, while Crypto.com acquires $50 million in Trump Media (DJT) shares. The immediate result: CRO surges by 25% in a day, reaching nearly $0.20, while DJT stock increases by 3.5%.
In a market mostly on the decline in recent days, witnessing such a rapid increase in an altcoin certainly grabs attention. Especially since this movement is not based on mere speculation, but on the creation of a new behemoth: Trump Media Group CRO Strategy Inc., a company designed to become the world’s largest holder of CRO.
“Make CRO Great Again”: A Colossal Treasure in the Making
The future investment vehicle, which plans to merge with the SPAC Yorkville Acquisition Corp, will be listed under the ticker MCGA, a nod to Donald Trump’s slogan. The goal is to accumulate starting from 6.3 billion CRO, nearly a billion dollars at the time of the announcement.
To fuel this machine, $200 million in cash is already earmarked, with an additional $220 million and a $5 billion credit line potentially added. According to Kris Marszalek, CEO of Crypto.com, the initiative marks “a historic day for CRO” and aims to trigger a “flywheel effect”: more funds raised, more CRO accumulated, more value for the ecosystem.
CRO at the Core of Truth Social
Beyond the cash reserves, this agreement reshapes Trump Media’s product strategy. CRO will be integrated as a utility token for Truth Social, the Trump camp’s social network. Users can convert their “gems” (internal loyalty points) into CRO, pay for subscriptions, and get discounts through the token.
Another key aspect: the acquired CRO will be placed in custody and staking at Crypto.com, generating additional returns for Trump Media. A way to turn this bet into a real source of recurring revenue.
A Trend Beyond Bitcoin
This operation is part of a broader trend: the rise of crypto treasuries within publicly traded companies. Since MicroStrategy kickstarted the trend in 2020 with Bitcoin, now over 174 public companies and 60 private ones hold billions of dollars in BTC. But the new development is the growing appetite for altcoins. Solana, Ethereum, and now CRO are becoming preferred assets for corporate balance sheets seeking diversification.
