Joseph Chalom, former crypto head at BlackRock, joins SharpLink Gaming as co-CEO alongside Joseph Lubin, with a mission to turn the company into an Ethereum ecosystem pillar.
SharpLink has already converted over $1.3 billion into ETH since May 2025, embracing an Ethereum-first strategy focused on DeFi, tokenization, and Web3.
This appointment marks a merger of traditional finance and crypto, with Ethereum as the strategic reserve for future treasuries.
Wall Street Veteran Shifts to Ethereum
It’s a game-changing move in the crypto world. SharpLink Gaming, listed on Nasdaq, has appointed Joseph Chalom, the man who brought BlackRock into crypto, as co-CEO. After 20 years at the asset management giant, Chalom now teams up with Joseph Lubin (Ethereum co-founder) to transform SharpLink into an Ethereum-first powerhouse.
A strategic decision? Clearly. A declaration of war on traditional investment models? Almost.
BlackRock, Securitize, and Now SharpLink
Chalom doesn’t arrive empty-handed. He spearheaded some of BlackRock’s most ambitious crypto projects, including launching the first Ethereum Spot ETF, a major milestone for institutional adoption. He also sat on the board of Securitize, the asset tokenization behemoth behind the largest tokenized bond fund in the world, BUIDL, no less.
Lubin himself acknowledges that few leaders have had such a significant impact on large-scale digital asset adoption. And it’s more than just words. Since May 2025, SharpLink has completely shifted its strategy towards a crypto-native approach by integrating ether as its primary reserve asset. The result: over $1.3 billion worth of ETH purchased, propelling SharpLink among the largest crypto treasurers globally.
An Embraced Shift, an Ethereum Maximalist Vision
This Ethereum-first shift is not just a marketing stunt. It is part of a long-term strategy led by Joseph Lubin, now the chairman of SharpLink and still at the helm of ConsenSys. By leveraging the Ethereum network, and not Bitcoin like other crypto treasuries, SharpLink embraces a vision firmly focused on tokenization, decentralized finance, and Web3 infrastructure.
And this is just the beginning. Chalom takes the reins at a time when institutional demand for ether is reaching new heights in a post-ETF context where ETH is gradually establishing itself as a strategic asset on par with gold or Treasury bonds.
Merging TradFi and Web3 Worlds
The departure of Robert Pythian (former CEO, now chairman) signifies a smooth but symbolic transition. The arrival of Chalom, a symbol of traditional finance, marks a new chapter: one of a bold bridge between Wall Street and the cryptosphere, with Ethereum as the main gateway.
SharpLink is no longer just accumulating ETH: it is building a strategy, a vision, and above all, a team capable of making it a model for future treasuries.
A clear message sent to institutions: the rush to ether is just beginning.
