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Franklin Templeton remains confident about its ETF

Franklin Templeton remains confident about the future of its ETF:

  1. Franklin Templeton’s Bitcoin ETF represents $101 million out of over $14 billion in total trading volume.
  2. Despite a relatively slow start, the company expects its ETF to gain popularity.
  3. The company is counting on financial advisors becoming familiar with its product to increase its popularity.

Towards the Rise of Franklin Templeton’s ETF?

Franklin Templeton, a Wall Street investment firm, has recently introduced a Bitcoin Spot ETF, which has achieved a trading volume of $101 million since its listing on the market.

Although this figure is modest compared to the over $14 billion Bitcoin ETF trading volume, the company remains confident about the future of its product.

Roger Bayston, the head of digital assets at Franklin Templeton, emphasizes that the adoption and recommendation of this ETF by financial advisors is a “matter of time” and education on how these assets can complement investment portfolios.

“It’s only a matter of time… as education progresses on how these assets complement and help provide potentially better long-term solutions alongside other assets in their portfolios,”

said Roger Bayston

Franklin Templeton Remains Confident for its Bitcoin ETF

Despite a challenging start, Franklin Templeton is positioning itself to stand out among Bitcoin ETF providers.

The firm, founded in 1947, relies on its long-standing commitment to digital assets and understanding of blockchain to attract investors and financial advisors.

Bayston highlights that Franklin Templeton works closely with financial advisors and wealth management platforms, offering tailored solutions and services to their clients. This approach, combined with in-depth expertise in the digital assets field, positions Franklin Templeton as a preferred provider in the Bitcoin spot ETF space.

Currently, BlackRock, Grayscale, and Fidelity dominate the ETF market since their approval by the SEC, representing nearly 90% of total transaction volume.

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