Bunq integrates over 300 crypto assets into its banking app through a partnership with Kraken, aiming for a seamless and secure user experience.
65% of Europeans want a single platform to manage savings, banking, and crypto, a demand that Bunq is addressing with its new offering, ‘Bunq Crypto’.
Launching in six countries initially, Bunq’s crypto offering aims for European and international expansion, to compete with Revolut and establish itself as an all-in-one banking app.
Bunq enters the crypto space in Europe
Bunq, the second-largest neo-bank in Europe, is officially launching into cryptocurrencies. Today, its users will be able to invest in more than 300 crypto assets, including Bitcoin, Ethereum, and Solana, directly from their banking app.
A strong demand for all-in-one solutions
This move aligns with a prevailing trend: the consolidation of financial services. According to a study commissioned by Bunq, 65% of Europeans want to manage their banking, savings, and crypto on a single platform. Over half of the surveyed investors express a desire to allocate a portion of their capital to digital assets, but find existing offerings too complex or lacking in security.
Bunq’s founder and CEO, Ali Niknam, doesn’t hide the ambition behind this strategic shift:
Our users around the world have been waiting for a simple and secure way to invest in crypto assets. Today, everything they need to save, spend, and invest is consolidated in a single app.
A partnership with Kraken for seamless integration
The functionality, known as ‘Bunq Crypto,’ is built on infrastructure provided by Kraken, one of the most established exchanges in the industry. This choice reflects Bunq’s commitment to offering a seamless crypto experience without compromising security. Initially, the offering will be available in the Netherlands, France, Spain, Ireland, Italy, and Belgium. A gradual expansion is planned throughout the entire European Economic Area, as well as in the United States and the United Kingdom.
Objective: Capturing the digital generation
With over 12.5 million users in June 2024 (up from 9 million a year earlier), Bunq is striving to become the benchmark for integrated financial platforms. While players like Revolut have already rolled out their crypto services across Europe, the battle to become the ultimate financial app is just beginning.
Bunq’s entry into this arena sends a clear message: crypto is becoming a standard component of banking services. And fintech companies that can seamlessly integrate it will shape the financial practices of tomorrow.
