Trump Media is speeding up its move towards crypto. The media group, listed under the ticker DJT, plans to distribute a new token based on blockchain to its shareholders, in partnership with Crypto.com. An initiative presented as a unique reward system, not directly linked to the company’s capital or a promise of financial return.
A New Step in Trump Media’s Crypto Strategy
According to the press release issued on Wednesday, DJT shareholders will receive tokens proportional to their capital participation. However, these digital assets will not represent shares, debts, or rights to future profits. Trump Media emphasizes: the token should not be equated with a financial security subject to traditional capital market rules.
The stated goal is different. The group aims to use the blockchain as a loyalty tool, potentially offering benefits related to its products, including Truth Social, Truth+, and Truth Predict. Discounts, exclusive access, or non-financial benefits could be offered throughout the year, without a specific schedule at this stage.
Crypto.com at the Heart of the Ecosystem
This project is part of an already established relationship between Trump Media and Crypto.com. The two entities already collaborate on various fronts, from crypto ETF projects under the brand Truth.Fi to initiatives around predictive markets. The token distribution could rely on the Cronos blockchain developed by Crypto.com, although technical details are yet to be confirmed.
The CEO of Trump Media, Devin Nunes, emphasized the desire to leverage blockchain technology while operating within a clearer regulatory framework. Earlier this year, the CEO of Crypto.com was seen at the White House with Trump.
A Non-Transferable Token, Without Cash Value
The press release specifies that the token may not be transferable and cannot be exchanged for cash. This feature aligns it more with a tokenized loyalty program than a speculative asset. In practice, this greatly limits the purely financial interest of the device, while reducing the risk of regulatory drift. However, the WLFI token from the Trump family’s DeFi project was initially non-transferable before being transformed into a speculative asset.
On the speculative asset side, the memecoins TRUMP and MELANIA, launched before inauguration, have since significantly dropped and are now at historical lows.
