The news broke this Monday morning: Metaplanet has added 2,205 new bitcoins to its treasury. The Japanese company now holds 15,555 BTC, worth over $1.38 billion. A bold strategy of full Bitcoin-ization that is starting to have a significant impact on the ecosystem.
+213 million $ of BTC purchased at once
The latest acquisition was made at an average price of 15.64 million yen per bitcoin, approximately $108,800 at the current rate. Total amount of the investment: 34.49 billion yen, or $213 million injected into Bitcoin.
By combining previous operations, Metaplanet has now invested 225.82 billion yen in the king asset, with an average purchase price of 14.52 million yen (≈$101,000).
👉 It’s no longer diversification: it’s a strategic shift.
The same indicator as Strategy: BTC Yield
To evaluate the performance of its operations, Metaplanet doesn’t just look at the valuation in dollars. Like Strategy, the company calculates a “BTC Yield,” an internal indicator that measures the evolution of the number of bitcoins per diluted share.
- As of Q2 2025, this BTC Yield stands at +95.6%
- In Q1, it had even skyrocketed to +309.8%
This ratio allows shareholders to tangibly track the impact of BTC purchases on their actual share of the company’s Bitcoin treasury.
In other words: the smarter Metaplanet buys, the more each share represents a significant part of the digital gold.
A clear strategy, an implicit message
With these massive purchases and transparency on its internal indicators (BTC Yield, BTC Gain, BTC Yen Gain), Metaplanet sends a clear message to the market: Bitcoin is now at the heart of its financial strategy.
This choice comes in a macro context where inflation erodes fiat currencies and where states, Japan in particular, are ramping up credit-based stimulus packages. BTC then emerges as an asymmetric store of value, and Metaplanet intends to capitalize on it.
Towards a MicroStrategy-like model?
It’s hard not to think of Strategy (formerly) MicroStrategy, the American pioneer of Bitcoin-led balance sheets. And the Japanese momentum of Metaplanet directly echoes the leader: the company communicates every Monday on its purchases, measures its performance in BTC per share, and tailors its discourse to investors.
🔍 In less than a year, Metaplanet has become the fifth-largest listed Bitcoin holder in the world. A meteoric rise that could reshuffle the deck in Asian finance.
