Trump Media converted $2 billion from a fundraising into Bitcoin, purchasing around 17,000 BTC, becoming one of the largest institutional holders after MicroStrategy.
Unlike other tech giants focusing on AI, the company used the majority of funds for a Bitcoin treasury and some in derivative products related to Bitcoin.
The CEO states that this strategy aims to protect the company from banking censorship and prepare for integrating a token linked to Truth Social, highlighting both an economic and political dimension.
A $2 Billion Bet in an Atmosphere of Banking Defiance
Trump Media & Technology Group (DJT), the company behind Truth Social, has made a bold move: nearly $2 billion in Bitcoin has been added to its treasury. A colossal operation in a context where crypto is once again becoming an ideological marker as well as a strategic asset.
At the current rate of around $118,000 per BTC, this represents the equivalent of 17,000 bitcoins, much more than the reserves of most listed companies, except for the untouchable MicroStrategy. And this is just the beginning.
A Fundraising Tailored for Bitcoin
The operation stems from the $2.5 billion fundraising announced in late May by DJT. Unlike other tech groups which direct this type of capital towards AI or acquisitions, Trump Media clearly displayed its ambition: building a true “bitcoin treasury”.
Details reveal that $2 billion were allocated to direct BTC purchases. The remaining 300 million are used in an options strategy oriented towards derivative assets related to Bitcoin, ETFs, mining stocks, or other indirect exposure vehicles.
Bitcoin as a Political Shield
This choice is anything but casual. In an official statement, CEO Devin Nunes specified:
These assets ensure our financial freedom, protect us from discrimination by banking institutions, and will create synergies with the utility token we are preparing for the Truth Social ecosystem.
DJT thus embraces a double-edged strategy: benefiting from Bitcoin’s scarcity while using it as a tool for financial sovereignty against a perceived hostile banking system.
Implicitly, this move perfectly illustrates the evolution of Bitcoin, transitioning from a speculative gamble to an economic and political deterrence weapon.
DJT Joins the Big Leagues
With this announcement, Trump Media enters the exclusive circle of listed companies holding substantial BTC. Still behind MicroStrategy (formerly MicroStrategy), whose stash now exceeds 600,000 BTC, but already ahead of Tesla or Block.
Another immediate effect: DJT’s stock price jumped by 6.5% in pre-market trading, a sign that the crypto and stock markets endorse this aggressive strategy.
