World Liberty Financial (WLFI), the DeFi project supported by Donald Trump and his family, has just made its entrance into the crypto market. The token traded at over $0.30 upon launch, valuing the total offer at over $30 billion. With 100 billion tokens issued and nearly 24.67 billion in circulation on the first day, WLFI immediately establishes itself among the heavyweights of the sector, ranking 14th on CoinMarketCap.
Binance was the first major centralized platform to list the asset after HTX and Uniswap, with the WLFI/USDC pair open on September 1st at 3:00 PM CET. Other players like Upbit and Gate quickly followed suit to offer the asset to their users.
Edit: WLFI briefly reached
Launch of WLFI: the Trumps’ token opens for trading
A meticulously studied token distribution
Behind these remarkable numbers, the token distribution plays a crucial role. Out of the 24.67 billion WLFI tokens in circulation from the start, 10 billion are allocated to the World Liberty Financial ecosystem, 7 billion to Alt5 Sigma Corporation (nearly 8% of the total supply in cash), and 2.8 billion are dedicated to liquidity and marketing.
Additionally, around 4 billion tokens are intended for early investors, unlocked at launch. These investors had participated in funding rounds at only $0.015 or $0.05 per unit. As a result, on paper, some of them have already seen gains multiplied by 20.
The remainder of the supply remains locked: nearly 20 billion for the project’s treasury, 33.5 billion for the team, 16 billion from the public sale still locked, and 5.8 billion reserved for strategic partners.
Explosive volumes from the day before
A DeFi project backed by the White House
Launched in 2024, World Liberty Financial serves as a bridge between traditional financial products and on-chain rails. The protocol primarily operates on Ethereum, leveraging Aave V3 for lending and borrowing, with audits and custody relationships already in place.
WLFI acts as a governance token, granting voting rights on protocol parameters and incentive programs. Initially non-transferable, the asset was authorized for trading following a community vote last July.
A stablecoin strategy in parallel
The project also launched USD1 on Solana, in addition to Ethereum, BNB Chain, and Tron. This dollar-pegged stablecoin already has a market capitalization of 2.6 billion, making it the sixth-largest in the market.
With the political endorsement of the Trumps and an initial colossal valuation, World Liberty Financial marks one of the most closely watched launches of the year. The coming months will reveal if the project can turn this hype into sustainable adoption, or if it is merely an effective means for the Trumps to line their pockets at the expense of their fans.
