Rumble has activated a new strategic lever by launching its own crypto wallet, developed in partnership with Tether. Integrated directly into the application, this non-custodial wallet now allows users to support creators in bitcoin, USDT, or XAUt, without going through traditional payment channels.
A non-custodial wallet, directly in the Rumble application
Named Rumble Wallet, the product allows viewers to tip creators without a bank, without an advertising network, and without a credit card. The private keys remain in the hands of the users, with Rumble having no control over the funds. The positioning is clear: financial sovereignty and total disintermediation.
The wallet supports three assets: bitcoin, USDT, and XAUt, the gold-backed stablecoin issued by Tether. This combination is not incidental. It allows both native crypto payments, a stable option in dollars, and exposure to tokenized gold, all in one interface.
First production implementation of Tether’s Wallet Development Kit
This launch also marks an important milestone for Tether. Rumble Wallet is the very first real-world application using the Wallet Development Kit (WDK) from the issuer of USDT. This technological building block enables the creation of non-custodial wallets without relying on a centralized intermediary.
For Tether, the stakes go well beyond Rumble. The WDK aims to become a standard infrastructure for consumer applications looking to integrate crypto wallets while maintaining a decentralized architecture. Rumble serves as a showcase here, with tens of millions of potential users.
A new source of revenue for creators
For creators, the wallet adds a direct monetization channel, independent of advertising or subscriptions. In a context where advertising revenue is volatile and platforms strengthen moderation rules, this alternative is appealing to a growing number of content producers.
Payments are technically facilitated by MoonPay, which manages the infrastructure needed for onboarding and conversion while leaving fund custody to users. The experience is meant to be smooth, without sacrificing the principle of self-custody.
An ideological and strategic coherence
Rumble has positioned itself for several years as a “free speech” alternative to dominant platforms. The discourse is clear: independence, freedom of expression, and rejection of intrusive intermediaries. The native integration of crypto naturally fits into this narrative.
Tether, a long-term shareholder of Rumble with several hundred million dollars of investments, is reinforcing an already strategic partnership. For Paolo Ardoino, CEO of Tether, the goal is explicit: allowing millions of users to support content they find valuable, without intermediaries.
On the stock market front, the immediate impact remains moderate. Despite the day’s rebound, the RUM stock still shows a decrease of around 50% over a year. But fundamentally, Rumble continues to build a model where crypto is no longer a gimmick but a central pillar of its ecosystem.
