Polymarket has officially launched its token POLY and announced a major airdrop reserved for its most active users.
After two years of anticipation, the immediate priority remains the reopening of the American application, validated by the authorities, before deploying the token and its distribution.
Backed by Intercontinental Exchange (ICE) and valued up to $15 billion, Polymarket serves as a bridge between Wall Street and Web3, forging strategic partnerships with DraftKings and the NHL.
Polymarket confirms the upcoming token airdrop
The CMO of Polymarket, Matthew Modabber, has revealed what the community has been waiting for: the launch of the native token POLY and an airdrop for the most active users. This announcement comes at a time when the predictive platform market is booming, with Polymarket emerging as a dominant player.
The marketing lead emphasizes the intention to offer a useful, durable, and long-term asset, rather than a mere publicity stunt. Polymarket aims to make POLY a central element of its ecosystem: a token with real utility, likely linked to fees, governance, or trading rewards.
Currently, the focus remains on launching the American application, now approved by authorities after a two-year suspension. Modabber summarizes, ‘Why rush into a token when the immediate focus is reopening in the US?’ Once the app is deployed, the team will shift attention to the token release and distribution.
An eagerly anticipated airdrop
Speculations are rife on the eligibility criteria for the airdrop. We believe that the most active users, particularly those generating the highest trading volumes, should receive a significant share of the distribution. A logic proven by other Web3 protocols, but which could here reach unprecedented levels given Polymarket’s activity volume.
In September, the platform recorded $1.4 billion in monthly volume, compared to $2.9 billion for its rival Kalshi. An explosive growth fueled by public curiosity and institutional interest.
Polymarket attracts Wall Street giants
Behind this rapid expansion, one name stands out: Intercontinental Exchange (ICE), the parent company of NYSE, injected $2 billion into Polymarket. This investment skyrocketed the company’s valuation to $9 billion, from just $1.2 billion during the $150 million funding round led by Founders Fund in June. Bloomberg reports that the firm is already seeking to raise new funds at a valuation of up to $15 billion, indicating that prediction markets are becoming one of the hottest trends in Web3.
A bridge between Web3 and the real world
Meanwhile, Polymarket is forging strategic partnerships. The company will become DraftKings’ clearing partner for its future prediction markets and has inked a multi-year agreement with the NHL. These initiatives confirm a clear ambition: bridging the traditional betting world and decentralized markets.
The launch of the POLY token marks a turning point, propelling Polymarket into a new dimension as a player capable of competing with major exchanges in Web3 while captivating Wall Street. The question is no longer if the token will arrive but when it will disrupt the game.
