Metaplanet, often compared to MicroStrategy, now holds more than 15,500 BTC and aims for 210,000 BTC by 2027 to become a major player in digital strategic reserves.
The company is already entering phase 2 of its strategy: using Bitcoin as collateral to finance acquisitions of profitable companies, without selling its BTC.
By betting on the future adoption of BTC as a top-tier asset, Metaplanet seeks to outpace traditional finance and establish its position in the post-fiat economy.
Japanese MicroStrategy Wants More than Just BTC Stacking
In just a few months, Metaplanet has become the listed company with the most bitcoins outside of North America. It’s no longer just a speculative bet: the Japanese company now aims to leverage its reserves as a tool for growth.
CEO Simon Gerovich announced to the Financial Times the launch of phase 2 of their Bitcoin strategy. The goal? Use BTC as collateral to finance acquisitions of profitable companies.
It is considered the gold rush of Bitcoin. Accumulate as many bitcoins as possible to achieve escape velocity. Then it will be virtually impossible for others to catch up.
15,555 BTC, and It’s Just the Beginning
This week, Metaplanet acquired 2,205 new BTC, bringing its total to 15,555 BTC, equivalent to $1.7 billion at the current rate. The target is clear: reach 210,000 BTC by the end of 2027.
The number is staggering. For context, it’s more than what most governments hold today, with the notable exception of the United States. It’s a frontal offensive in a global race for strategic digital assets.
A Two-Phase Plan Built to Last
Phase 1, still ongoing, involves aggressively accumulating bitcoins while the supply is relatively liquid. According to Gerovich, this phase could last 4 to 6 years, before access to BTC becomes increasingly difficult due to scarcity.
Phase 2, now underway, aims to establish BTC as a top-tier asset, on par with stocks or government bonds, to secure attractive financing. These funds would then be used to acquire cash-flow generating companies. In essence: Metaplanet wants to monetize its bitcoins without selling them.
When Bitcoin, like stocks or government bonds, is deposited with banks, they will provide very attractive financing for this asset. We will obtain liquidity that we can use to buy profitable companies, companies that generate cash flow.
A Risky Yet Visionary Strategy
Few traditional banks still accept this type of collateral, but in the crypto-native universe, loans secured by crypto-assets are booming. Metaplanet aims to anticipate the adoption of these practices in traditional finance.
This strategic shift is even more intriguing as the company originally started as a simple Japanese hotel player. In just a few quarters, it has transformed into a true Bitcoin holding entity, following the MicroStrategy model.
An Actor to Watch Closely
On the Tokyo Stock Exchange, Metaplanet’s stock (3350) closed on Tuesday at 1,565 yen ($10.71), slightly up. But this figure may seem insignificant in light of the ambition displayed.
Behind this strategy lies a message: in the future global economy, those who control rare digital assets like Bitcoin will have unprecedented financial firepower. And Metaplanet aims to be part of this.
