Joseph Lubin confirmed the imminent launch of MetaMask’s MASK token, aimed at strengthening ConsenSys’ governance and decentralization of products.
A Shift Towards Decentralization
An exciting development is on the horizon: Joseph Lubin, Ethereum co-founder and ConsenSys CEO, announced that MetaMask will launch its own token, MASK, sooner than expected. This news has sent ripples through the ecosystem, given the wallet’s essential role for millions of users.
MetaMask, Infura, and the Linea blockchain.
Since 2021, the crypto community has awaited this moment. An engineer at MetaMask had previously mentioned the possibility of a token for community governance. MetaMask co-founder Dan Finlay recently stated that if the token were to be released, it would be seamlessly integrated into the application for users.
This announcement leaves no room for doubt: the launch is concrete and imminent.
After Linea, Comes MetaMask
This isn’t ConsenSys’ first token release in 2025. Earlier this month, their Layer 2 solution Linea launched LINEA, distributing over 9.3 billion tokens to the community. Lubin emphasized that most tokens went to ecosystem growth and developers, with ConsenSys retaining only a small percentage.
The model used for Linea could inspire the future MASK token, focusing on community involvement, increased liquidity, usage incentives, and support for Ethereum-related projects.
Pressure on SharpLink and ETH Treasury
Alongside his role at SharpLink Gaming, a company with an Ethereum-held treasury, Joseph Lubin faces challenges. The company’s market net asset value has fallen to 0.80x, below the actual ETH holdings.
Some investors are concerned about a potential ‘death spiral’ if the stock continues to trade at a steep discount. Lubin remains optimistic, citing market cycles and expecting the gap to narrow as Ethereum’s value increases.
SharpLink CEO Joseph Chalom highlighted that the ETH per share ratio has nearly doubled since June, indicating progress.
Implications for Ethereum and Investors
The arrival of MASK goes beyond a community airdrop, marking a strategic move to enhance MetaMask’s decentralization and autonomy. With over 30 million active users, the potential is vast.
Market-wise, the announcement has had an impact. With the rise of Layer 2 solutions like Linea, the introduction of the MetaMask token, and the restructuring of ETH treasuries for public companies, Ethereum remains central to the ecosystem.
The question now isn’t if MASK will arrive, but when. According to Joseph Lubin, the answer is: very soon.
