GameStop has announced the purchase of 4,710 bitcoins for an estimated amount of $513 million, marking a major shift in its financial strategy.
This decision is part of a plan unveiled in March, when GameStop raised $1.3 billion to build a treasury centered on Bitcoin.
The announcement immediately boosted GME shares by over 4%, confirming the impact of this move on financial markets and the company’s image.
GameStop announces its first Bitcoin purchase
The crypto frenzy reaches a new peak. GameStop, the iconic gamer retailer that became a symbol of the ‘meme stocks’ era, has just announced the acquisition of 4,710 bitcoins, equivalent to $513 million at the current rate. A strategic decision that fundamentally transforms the company’s financial profile.
An assumed Bitcoin strategy
The announcement was made on X, without specifying the purchase date or price. But the intentions were clear back in March: GameStop raised $1.3 billion through debt issuance, explicitly aimed at building a treasury strategy based on Bitcoin.
Now, half of that amount has been invested in the leading cryptocurrency. A bold move that puts GameStop back at the center of market attention and online communities that drove the stock to new heights in 2021.
Wall Street reacts instantly
The effect was immediate: GME shares rose by over 4% in pre-market trading on US markets. A strong signal for investors, even though the price of Bitcoin remained stable around $110,000.
At a time when major tech companies are questioning their exposure to digital assets, GameStop is making the opposite choice: a deliberate bet on the resilience and scarcity of BTC. The move resembles that of MicroStrategy or Tesla in their early days in crypto, but with a more subversive flavor: that of an outsider challenging the norms, once again.
GameStop, a new player in corporate Bitcoin?
With this acquisition, GameStop is abruptly entering the exclusive circle of companies holding significant Bitcoin reserves. The amount invested places the retailer well beyond a mere PR stunt: it’s a macroeconomic stance, in a climate where distrust in fiat currencies is growing.
It remains to be seen if this shift will be followed by further announcements or if GameStop is considering a strategy of continuous accumulation. One thing is certain: the Texan retailer is not done yet.
