Bitpanda Becomes Official Online Partner of NFL in Europe
European digital asset platform, Bitpanda, has recently announced a major collaboration with the National Football League (NFL). This strategic partnership marks a milestone for Bitpanda as it becomes the official online partner of the NFL in Europe starting from the 2024 season. This alliance brings together two giants in their respective fields – financial technology and sports. With this agreement, Bitpanda and the NFL embark on a common mission to increase the visibility of American football in Europe while solidifying Bitpanda’s position in the international market.
🏈 Big news! Bitpanda is now an Official Partner of the @NFL! We’re teaming up with the NFL to bring American football closer to customers. Get ready for exclusive experiences, including gameday content and official NFL merchandise! Learn more: [link to article]
– Bitpanda (@Bitpanda_global)
The Impact of Bitpanda on the European Field
The partnership will be fully effective starting from the kick-off of the 2024 NFL season, with a strong presence of Bitpanda in all European broadcasts. However, the highlight of this collaboration will take place on November 10, 2024, at Munich’s Allianz Arena, where Bitpanda will be visible on the field during the match between the New York Giants and the Carolina Panthers. This event will have a special resonance as it will be held at the stadium of FC Bayern Munich, another major sports team partnered with Bitpanda.
A Shared Vision for the Future
For Eric Demuth, this partnership is more than just a business contract. It embodies a shared passion for sports and innovation. “I love American football, and I love the NFL. This collaboration is a natural step in our mission to connect people’s passions with our financial services. American football is rapidly growing in Europe, and we are excited to contribute to it while offering our community the energy and excitement of the NFL,” said Eric Demuth, CEO of Bitpanda.
This partnership also symbolizes Bitpanda’s desire to expand its reach beyond the financial sector. Through this collaboration, the platform aims to strengthen its commitment to its users while providing them with unique and immersive experiences, such as the opportunity to win tickets to NFL games or exclusive merchandise.
The Rise of the NFL in Europe
In recent years, the popularity of American football has exploded in Europe, particularly in Germany. The success of legends such as Kurt Warner, former MVP and Super Bowl champion, as well as iconic figures like Sebastian Vollmer and Markus Kuhn, key commentators of the NFL in Germany, has played a key role in this expansion. With this collaboration with Bitpanda, the NFL hopes to reach an even wider audience, capitalizing on the influence of local American football personalities.
A New Chapter for NFL Fans
In addition to significant branding on the field, this partnership grants Bitpanda digital activation rights throughout the season. Fans will be able to engage with the brand through various campaigns and events, making the NFL experience even more accessible in Europe. The activation of this collaboration will focus on online actions, allowing fans to experience the season interactively while participating in exclusive contests.
For those following Bitpanda on X (formerly Twitter) and Instagram, exclusive opportunities will be offered, including a chance to win tickets to major NFL games, including the highly coveted Super Bowl LIX, which will be held at Caesar’s Superdome in New Orleans.
