It’s a symbolic and strategic milestone for Binance. Yi He, co-founder of the exchange and long-time silent architect of its growth, has officially become co-CEO. The announcement was made by Richard Teng during the Binance Blockchain Week in Dubai, cementing one of the most influential women in crypto at the top of the company.
From Shadow to Leadership: The Rise of a Strategist
Born in 1988 in China, Yi He has emerged as the strategic and creative force behind Binance’s growth. While CZ took the spotlight, she operated behind the scenes, shaping branding, product vision, and global expansion strategy. Leading marketing, she has contributed to making Binance the world’s largest exchange platform by anchoring a bottom-up culture and a user experience obsession.
For Richard Teng, her role in the company’s maturation fully justifies this appointment. He describes her as an “innovative, user-centric” leader, whose influence on vision and internal culture has been decisive since 2017.
A Complementary Pair for a Demanding Regulatory Era
This co-leadership is seen as a delicate balance. Teng, a former regulator, has strengthened Binance’s governance, particularly in the face of US enforcement actions and CZ’s departure. Yi He brings the product, innovation, and community dimension, at the heart of the stated ambition: to reach one billion users and become the world’s most reliable and regulated exchange.
The complementarity between regulatory expertise and Web3 culture is now the DNA of the new governance. Binance aims to push the development of a global Web3 infrastructure while maintaining enhanced compliance standards.
A Message to the Industry: Stability, Innovation, and Long-Term Vision
For Yi He, this appointment is “an honor” and a natural continuation of her groundwork since the platform’s inception. She emphasizes the diversity of perspectives she forms with Teng, convinced that this leadership duo will guide Binance through a pivotal moment for the industry.
In an industry still marked by regulatory upheavals, challenges, and the rearrangement of global exchanges, Binance aims to demonstrate a stable, ambitious, and mass adoption-oriented direction.
