French crypto scene had not seen such teasing in a long time. After several days of suspense, Éric Larchevêque unveiled his Keynote and finally unveiled his famous project: The Bitcoin Society. A Bitcoin Treasury Company that comes with two personalities by its side, Tony Parker and Nathan Benchimol Pissarro. An announcement calibrated to make a strong impact, especially in a context where Bitcoin is going through turbulent times and where the solidity of exposure vehicles is being questioned.
A lightning-fast stock market entry that raises questions
To speed things up, the three partners bought 97.68% of the Tayninh Company, already listed on Euronext Paris, and plan to sell 2% to the public. A strategic choice that avoids a cumbersome traditional IPO process. On paper, the idea is simple: transform an existing shell into a vehicle for accumulating BTC, then use it as a foundation to issue financial instruments backed by Bitcoin, with a hint of Michael Saylor and Strategy blend.
This approach appeals to many investors, but it did not receive unanimous support. Many internet users, accustomed to Larchevêque‘s frankness, were expecting a more radical, less corporate project. Some saw the announcement as too close to marketing, just after a political period marked by his stances. A timing that led part of the ecosystem to wonder if politics was now becoming a lever to launch a premium subscription.
An avowed monetary vision by Larchevêque
Larchevêque does not hide it. For him, most Bitcoin Treasury Companies lack direction. The Bitcoin Society aims to play in a different league. The company promises to accumulate BTC through capital markets, and then use this treasure as collateral to create new financial instruments integrated into the traditional economy.
He states that sovereign ownership remains the Holy Grail, but a broad access route is necessary for those who are not ready. A gateway to Bitcoin rather than an alternative. A strategy designed to appeal to traditional savers as well as those curious about decentralized finance.
A global network and two exclusive clubs
Beyond Bitcoin, the team aims to build an international network of value creators, with its own Network Society model. The official goal is clear: to weigh in on the global economic and political debate. Two premium clubs will complement the setup, with a promise: to give investors privileged access to this new entrepreneurial ecosystem.
Once again, the reactions are mixed. Some see it as an ambitious attempt to structure a new economic elite around Bitcoin. Others mainly perceive a new paid membership system at a time when the crypto ecosystem demands more transparency and less storytelling.
Next steps
The acquisition of Tayninh must be completed within a month. Detailed stock market communication will arrive in the first quarter of 2026. Internationalization will be led by Tony Parker, presented as the key to deploying chapters abroad.
An audacious project, built to attract attention, endorsed by powerful public figures. It remains to be seen if The Bitcoin Society will become a true reference for Bitcoin in the stock market or just another initiative in a market already saturated with promises.
