Tron Inc., formerly SRM Entertainment, has seen its stock soar by over 1300% in a month thanks to a merger led by Justin Sun to turn it into a TRX accumulation vehicle.
The company has filed an S-3 form with the SEC to raise up to $1 billion to bolster its war chest in TRX tokens.
Tron Inc. is following MicroStrategy’s strategy but with TRX, in a 2025 trend where many listed companies are building up reserves in cryptocurrencies like BTC, ETH, SOL, or BNB.
From Penny Stock to TRX Maximalist
Just a few weeks ago, nobody paid attention to SRM Entertainment, a penny stock without ambition, forgotten by the markets. Today? Under its new name, Tron Inc., the company has surged by over 1300% since June 10.
Behind the scenes, a well-known figure is pulling the strings: Justin Sun. The crypto billionaire orchestrated a reverse merger between SRM and his blockchain ecosystem, propelling the company onto Nasdaq with a clear mission: to become a strategic vehicle for massively accumulating TRX tokens.
Goal: $1 Billion for a Single Token
Tron Inc. has just filed an S-3 form with the SEC to raise up to $1 billion. A colossal sum… destined to further enrich its war chest in TRX.
Today, the company already holds over 365 million TRX. But it does not plan to stop there. According to official documents, the treasury strategy is based on a combination of cash, short-term assets, and TRX tokens, accumulated “long-term”.
The issuance could involve common or preferred stock, debts, warrants… or a combination of all. Regardless of the method, the objective is clear. To bet even bigger on the in-house token.
A Strategy reminiscent of Michael Saylor… but in Altcoin Version
Tron Inc. is part of the new wave of listed companies that are building up their own crypto treasury. MicroStrategy paved the way with Bitcoin; Justin Sun wants to do the same with TRX.
And he’s not alone. Metaplanet, in Japan, has just purchased an additional 780 BTC. In the UK, Satsuma Technologies raised $135 million to bolster its reserves. In Canada, Bitcoin Treasury Corporation is set to return to the market with a $92 million raise… Dozens of listed companies are announcing partnerships to complement fundraises and accumulate altcoins like BNB, HYPE, SOL, ETH, and even XRP or LTC.
The Market Responds
Since the announcement, Tron Inc.’s stock has soared by over 23% in a day, surpassing $11.80. The market cap now exceeds $200 million. For a company that was worth just a few million a month ago, this is a strong signal.
The momentum could accelerate further if the financing plan is approved. With a billion in hand and TRX up by 67% since the beginning of the year, Tron Inc. could well become the most aggressive example of the 2025 trend of “crypto treasury”.
