Trump Media & Technology Group has officially filed a 19b-4 form via NYSE Arca to launch a Bitcoin Spot ETF under the name “Truth Social Bitcoin ETF”.
Trump Media’s Truth Social Aims to Launch a Bitcoin Spot ETF
The financial arm of Donald Trump’s social network is stepping into the arena of Bitcoin ETFs. NYSE Arca, the specialized subsidiary of the New York Stock Exchange, has officially filed a document with the US stock market regulator to create a new fund tied to the price of BTC, under the banner of Truth Social.
The proposed fund, named Truth Social Bitcoin ETF, would be issued by Trump Media & Technology Group, the owner of the Truth Social platform. This initiative marks a direct foray of the Trump universe into the crypto ecosystem, through a financial product designed to track the price of Bitcoin in real-time, similar to other Spot ETFs already approved in the United States.
Behind this operation, one finds the company Yorkville America Digital, a digital asset manager, and a direct partner of Trump Media. If the project is approved, asset custody would be ensured by Foris DAX Trust Company, the same depository used by Crypto.com to secure its digital assets.
A Formally Engaged Regulatory Procedure
The filed document on Tuesday corresponds to a 19b-4 form, a key regulatory step for any entity wishing to introduce a financial product of this kind on an American stock exchange. This process allows a self-regulatory organization (SRO) like NYSE Arca to propose a modification of its rules to accommodate a new type of fund. A second step, the registration of an S-1 form by the issuer, will be necessary for the project to officially become eligible for SEC approval.
The chosen name for the product, Truth Social Bitcoin ETF, leaves no room for ambiguity about Trump Media’s communication ambitions. The branding blends political strategy, community engagement, and positioning in the digital assets market, in a context where Donald Trump continues to send positive signals to pro-crypto voters.
A Symbolic and Strategic Offensive
The potential arrival of a Trump-branded Bitcoin ETF is far from trivial. While existing products, like those from BlackRock or Fidelity, have already captured tens of billions of dollars, this new fund could appeal to a more conservative and politically engaged audience. By aligning with the Truth Social brand, Trump Media aims to capture both symbolic and financial capital amidst the Bitcoin frenzy.
This announcement comes as BTC surpasses $105,000, and institutional interest continues to grow. If the SEC gives its approval, the introduction of a Trump-branded ETF could disrupt the political and financial landscape of the crypto market.
