Revolut has introduced its mobile application Revolut X in Europe and the UK, allowing users to trade over 400 crypto pairs through a professional interface.
The fintech’s strategy is in line with MiCA regulation, aiming to compete with major exchanges while democratizing access to crypto trading.
Being present in the sector since 2017, Revolut is strengthening its crypto ecosystem and targeting mass adoption among young mobile investors.
A new milestone for Revolut X: focusing on mobility
In November 2024, Revolut released the desktop version of Revolut X, its digital asset exchange platform. Now, Revolut is launching a dedicated mobile application for its users in the UK and the European Economic Area (EEA). This app is available in 30 markets, allowing all Revolut account holders in these regions to trade over 400 crypto pairs and more than 220 digital tokens directly from their smartphones.
This marks a strategic turning point. Initially reserved for professional traders, the Revolut X platform is now accessible to the general public through the mobile application. This democratization is driven by a “simple yet powerful” interface, according to Leonid Bashlykov, Revolut’s crypto product manager, who promises a seamless experience and banking-level security standards.
It’s a simple and powerful experience designed to meet the needs of both novice and experienced traders, with the added advantage of rigorous security measures that customers can rely on,
Expansion strategy against the backdrop of European regulation
Valued at $45 billion and with over 45 million users worldwide, Revolut is consolidating its position in a context of European market reorganization. With the implementation of MiCA regulation, major players like Coinbase and Crypto.com have already secured their market share through licensing. Revolut, quietly but surely, is refining a similar strategy.
The Revolut X mobile app is part of this dynamic. According to Emil Urmanshin, Revolut’s director of crypto and new ventures, it represents “a solid alternative to established players.” This ambitious statement reflects the company’s long-term ambitions: “We’re only at the beginning. The goal is to massively grow our exchange.”
An already established crypto ecosystem
Not a newcomer to the crypto space, Revolut started offering services in the sector as early as 2017. In 2023, the British fintech already launched a staking product for its European users, as well as a Revolut card capable of automatically converting crypto balances into fiat currency for everyday payments.
Rumors of an internal stablecoin project in 2024 also demonstrate the company’s growing ambition in the digital asset field. With this mobile application, Revolut further strengthens its arsenal against fierce competition and aims to attract both novice investors and experienced traders.
A mobile offensive to capture mass crypto adoption
The goal is clear: to capture the mobile user in an era where instantaneity and portability have become central. By focusing on an accessible interface and an extensive range of assets, Revolut hopes to attract a young, connected clientele eager for new investment opportunities. The battle among European exchanges is only just beginning.
