Binance’s CZ triggers a wave of memecoins on the BNB Chain with the release of his dog’s photo, propelling PancakeSwap above Uniswap with over $3 billion in volume.
Hundreds of memecoins like $BROCC and $BROKI have emerged, causing massive speculation and a 100% increase in CAKE token over the week.
While CZ denies any memecoin launch, his announcement was enough to trigger a frenzy marked by scams and rug pulls, exposing investors to heavy losses.
Orchestrated spotlight on memecoins and the BNB Chain
Changpeng “CZ” Zhao, founder of Binance, caused a frenzy of speculation by releasing, as promised, the photo and story of his dog, Broccoli. This pre-announced publication, scheduled for 5 p.m. (French time), transformed X into a veritable open-air casino, where hundreds of Broccoli-inspired memecoins emerged in minutes on the BNB Chain, as well as on other blockchains.
Broccoli’s Story
A year and a half ago, I casually chatted with a friend who owned a (real) zoo in Dubai. Curious, I asked what dog breed is adapted to the Dubai summer heat. I had no plans to get a dog.
Later that evening, my doorbell rang, and a young Belgian Malinois showed… pic.twitter.com/vSLiHiS4fC
A wave of opportunistic memecoins
As soon as CZ made the announcement, dozens of developers and bots rushed to create tokens related to the dog, hoping to capitalize on the excitement. Tokens like $BROCC, $BROKI, and even $BLOCKLY flooded the DEX, riding on the FOMO of a community willing to seize the “opportunity of the century.”
This rush boosted activity on the BNB Chain, contributing to the explosion in volume of PancakeSwap, which surpassed Uniswap in daily volume with over $3 billion traded according to DeFiLlama. The native CAKE token of PancakeSwap rose by over 100% over the week, driven by this frenzied speculation.
A CZ strategy not acknowledged but effective
For those asking for a CA (contract address) from me, no, I am NOT issuing a meme coin. I am just posting a photo of my dog and his name, as some of your requested.
I also took advice from this thread yesterday. Let the best meme coin in the community win. 🙏🙏🙏 https://t.co/dTe1izCwJW
Although CZ reiterated that he is not himself launching a memecoin, the mechanics were clear: announcing a specific date and time to unveil his dog, while mentioning the possibility of rewarding popular community projects through the BNB Foundation. The result: an avalanche of hastily created tokens, with a high probability that some will end up as rug pulls or scams.
The Binance founder is well aware of the impact of his tweets on the market. After the viral effect of the TST memecoin, a simple test token mentioned a few days earlier that surged by 2000%, it was evident that Broccoli’s story would ignite the BNB Chain.
A dangerous playground for individuals
Behind the excitement, the risks are enormous. Like with every wave of memecoins, the majority of these fleeting tokens will quickly lose all value, leaving naive investors in the dust, seduced by collective euphoria and the prospect of quick gains. Scams, honeypots, and rug pulls are already numerous, capitalizing on the frenzy triggered by CZ’s tweet.
This profit-seeking race illustrates a well-known drift in crypto cycles: a rush motivated by buzz, where only a few emerge as winners. While CZ stated that he is not launching a memecoin himself, his influence is enough to significantly steer the market, and many will regret it.
Conclusion: An opportunity… and a warning
CZ’s seemingly innocuous publication once again proves the power of narratives in the crypto world. It boosts the BNB Chain ecosystem while exposing its flaws: excessive speculation, traps for individuals, and almost non-existent protection. In this frenzied race for the next “Broccoli Coin,” history repeats itself: a few will win big, but many will lose everything.
